This auto company had been working on its sustainability efforts for five years, and as it embarked on its next strategic plan, wanted to benchmark itself against not only its competitors, but also green business industry leaders to understand where it could be seen as an sustainability pioneer and where it needed to align with best practices.
The company's executive team had shown only surface-level support for sustainability and they needed a clear, compelling green business case to take action.
Sustainable Business Consulting worked with the auto company to benchmark its efforts and determine its unique business case by uncovering:
- Peer and competitor sustainability initiatives, visions, goals and actions
- Industry-leading corporate sustainability practices
- Best environmental practices across all green business functions
The auto company realized there were several areas for improvement in comparison to its corporate sustainability competition, despite previously believing it was ahead of all peers in terms of environmental efforts. The company was able to convince leadership to dedicate environmental funding and resources to correct the green business areas where it was lagging, and has since won several awards for both environmental and community practices.